Today’s brands win by connecting with distinct cultural communities, not by appealing to everyone the same way. Multicultural marketing is essential in the U.S., and Hass brings 20+ years of experience to create customized strategies that resonate with diverse groups, delivering strong ROI and engaging 5 million Arab Americans. 

Working with your Agency of Record (AOR), we provide cohesive, culturally resonant campaigns from our Detroit office, with a portfolio across satellite TV, websites, and more—promoting Arabic channels in North America via direct subscriptions or OTT. Our channels cover General Entertainment, News, and Music for all ages, with live ad insertion on top networks. Partners include MBC, NEW TV (Al-Jadeed), and MTV (Murr TV). 

Advertising revenue: $1.5B, reaching over 5 million Arab Americans nationwide. The audience is a growing Arab American population (doubling since 1980), 94% in metros (LA, Detroit, NY/NJ, Chicago, DC), with 27% above the national average income, and 89% with at least a high school diploma, reachable through Dish Network, Sling TV, and various IPTV boxes.